Event identity.
TOKEN2049 is a crypto conference held each year in Singapore and Dubai. The 2025 Singapore edition brought more than 25,000 attendees and 7,000 companies to Marina Bay Sands. I led the design of the event identity at Akka Studio, with Hristijan.
[ROLE] Lead designer, Akka Studio [WHEN] 1 and 2 October 2025 [WHERE] Marina Bay Sands, Singapore [WITH] Rainy Wong, design lead at TOKEN2049What they needed
The brief covered everything an attendee would see. The key visual came first, followed by the stage design, speaker cards, badges, wristbands, signage and print, and the event website, which I designed and the Akka team developed. The first files and the opening were a few months apart, so the work ran in daily rounds with the TOKEN2049 design team.
Who did what
The project came through Akka Studio. These are the people who worked on it and what each of us did.
HristijanCEO of Akka Studio. Brought in the project and managed the relationship with TOKEN2049’s senior team.
Rainy WongDesign lead at TOKEN2049. Reviewed the work with me every day.
The Akka teamDeveloped the event website from my design.
MeLead designer. The key visual, the stage, speaker cards, badges, signage, print and the design of the website.
Six steps, in order
Built on a dot grid
The final key visual on the main stage. It is built on a single dot grid, and every other piece of the identity was drawn from the same grid.
Four elements
Oswald Bold for the headlines Open Sauce Sans for everything else One blue The dot gridEvery application at the event was built from these four elements.
The main stage
THE STAGE DESIGN
THE BUILT STAGE ON THE FIRST MORNING
Printed on both sides
Attendee, speaker, special access and media. The back of each badge carried the venue wifi details.
Printed material
Loading the room
The event website
01 / 02
Cards for 300 speakers
02 / 02The next editions
After Singapore 2025, the identity was carried into TOKEN2049 Dubai and into the next Singapore edition. The key visual changed for each edition. The layout, the typefaces and the colours stayed, and the event website is still largely built on the same system.
phenomenal team at AKKA Studio. Their support
for our TOKEN2049 presence was nothing
less than transformative.
They navigated every impossible deadline and last-minute request with breathtaking skill and unwavering patience. The core assets they delivered were not just designs; they were the heart of our event, executed with pure brilliance.
Rainy Wong [DESIGN LEAD AT TOKEN2049, WRITING TO AKKA STUDIO]
